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SmartWool

For most of our brand names, the manufacturing process typically starts inside a factory of some sorts. Smartwool’s process however, starts somewhere in the mountains of New Zealand where herds of Merino sheep hang out. Smartwool shears 300,000 Merino sheep per year—the preferred sheep wool because of its unmatched comfort and softness. Smartwool knows that happy sheep make for happy customers. Merino sheep whose wool goes to Smartwool, live happy, peaceful lives in their natural habitat. Coming off the sheep greasy, the wool is cleaned, combed, and spun into yarn which is then made into amazing Smartwool products, available right here for the comfort of campers’ rambling feet!
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